CA Crédito Pessoal

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client · Crédito Agrícola
project · Strategy / Concept Creation / Advertising

Crédito Agrícola, a prominent financial institution in Portugal, sought to promote its Crédito Pessoal product with a campaign aimed at increasing brand awareness and driving potential customers to its online credit simulator.

The goal was to attract qualified leads while positioning Crédito Agrícola as a reliable and accessible solution for a variety of personal credit needs.

Our Approach

The strategy focused on presenting Crédito Pessoal as a practical and responsible way to address everyday financial challenges, steering clear of promoting unnecessary consumerism. The campaign featured relatable, everyday situations that could be solved with the help of appropriate personal credit.

Before After

Before and After

Creative Concept

The core idea behind the campaign was "A Credit that Speaks for Itself". Through a series of mini-stories, we depicted real-life problems that could be resolved with personal credit. These stories were communicated through short videos and static visuals, each highlighting different credit purposes, such as home appliance upgrades, education financing, and investments in renewable energy. The aim was to showcase credit as a practical, thoughtful solution, always tailored to individual needs.

Channels

The campaign leveraged multiple digital channels to reach its audience:

Social Media:
Facebook, Instagram, and LinkedIn were used to engage a broad spectrum of users.

Google Platforms:
Search, Display, Gmail, and YouTube ads targeted users for both traffic generation and brand awareness.

Audience Targeting

The campaign was carefully segmented to appeal to different audience groups, including:

Young adults (18-26 years)
Young professionals (27-34 years)
Families (30-50 years)

We employed remarketing strategies and lookalike audiences to ensure high relevance and impact across the various segments.

Results

The campaign generated high levels of interaction, with a strong engagement rate across social media and Google Ads, while maintaining an efficient
cost per click.

With a well-optimized budget, the campaign was notable for its efficiency
and success in increasing brand visibility and generating qualified
campaign perception.

The campaign generated high levels of interaction, with a strong engagement rate across social media and Google Ads, while maintaining an efficient
cost per click.

With a well-optimized budget,
the campaign was notable for its efficiency and success in increasing brand visibility and generating qualified campaign perception.

Credits

concept & strategy · Djáli Campos, Rita Aguiar
project management · Rita Aguiar
art direction · Martim Dornellas
graphic design · Martim Dornellas, Maria Reis

motion & sound design · Tiago Gonçalves
copywriting · Rita Aguiar, Daniela Carneiro
digital advertisement · Daniela Carneiro

concept & strategy · Djáli Campos, Rita Aguiar
project management · Rita Aguiar
art direction · Martim Dornellas
graphic design · Martim Dornellas, Maria Reis
moition & sound design · Tiago Gonçalves
copywriting · Rita Aguiar, Daniela Carneiro
digital advertisement · Daniela Carneiro

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Avenida do Forte 3, sala 3.05
2790-072 Carnaxide
933457721 (mobile call) info@bluepepper.pt

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Contact us

Avenida do Forte, 3 sala 3.05
2790-072 Carnaxide
938228594 (mobile call)
info@bluepepper.pt

Contact us

Avenida do Forte 3, sala 3.05
2790-072 Carnaxide
933457721 (mobile call)
info@bluepepper.pt

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