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Eat4Change

client · Eat4Change
project · Digital Strategy / Content Production / Influencer Management

In 2024, we partnered with ANP | WWF Portugal to launch the Eat4Change campaign with a clear mission:

· To raise awareness among younger generations about their responsibility to fellow citizens and the planet.

· To inspire behavior change, encouraging active engagement in sustainability, particularly through shifts in dietary habits.

In 2024, we partnered with
ANP | WWF Portugal to launch
the Eat4Change campaign
with a clear mission:

· To raise awareness among younger generations about
their responsibility to fellow citizens and the planet.

· To inspire behavior change, encouraging active engagement
in sustainability, particularly through shifts in dietary habits.

Our Approach

We implemented a digital strategy focused on awareness, engagement, and User-Generated Content, primarily leveraging Instagram. The campaign combined targeted advertising with an influencer panel of 13 thought leaders in sustainability and healthy eating, engaging their followers with inspiring plant-based recipes.

Influencers received plant-based food kits and were challenged to create and share original recipes with their followers.
This content sparked a wave of creativity, fostering interaction and engagement with our target audience.

Content Production

We crafted tailored content with a mix of educational and interactive formats. To maintain variety and engagement, we developed a series of dynamic assets, including animations, which provided different content formats for broader appeal. This approach ensured that our content stood out and remained fresh across the campaign.

Results

We successfully reached a large audience of individuals aged 18 to 35 with interests in healthy eating and sustainability. The campaign delivered a significant amount of unique content, which drove high engagement and a substantial number of video views, all at an impressively low cost per contact.

Credits

digital strategy · Rita Aguiar
project management · Rita Aguiar
art direction · Kobu Agency

graphic design · Filipe Cordeiro, Maria Reis, Martim Martins
motion design · Filipe Cordeiro, Martim Martins
copywriting · Ana Silvestre
inlfuencer management · Rita Aguiar

digital strategy · Rita Aguiar
project management · Rita Aguiar
art direction · Kobu Agency
graphic design · Filipe Cordeiro, Maria Reis, Martim Martins
motion design · Filipe Cordeiro, Martim Martins
copywriting · Ana Silvestre
inlfuencer management · Rita Aguiar

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Contact us

Avenida do Forte 3, sala 3.05
2790-072 Carnaxide
933457721 (mobile call) info@bluepepper.pt

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Contact us

Avenida do Forte, 3 sala 3.05
2790-072 Carnaxide
938228594 (mobile call)
info@bluepepper.pt

Follow us

Contact us

Avenida do Forte 3, sala 3.05
2790-072 Carnaxide
933457721 (mobile call)
info@bluepepper.pt

Follow us

Privacy Policy