Over the past six years, PLAY - Prémios da Música Portuguesa has solidified its place as the premier event in Portugal’s music industry, successfully engaging millions of viewers and attracting a younger, digital-savvy audience.

With a consistently evolving strategy, we’ve helped grow the event’s presence on social media and video platforms, particularly on TikTok and YouTube, where organic growth has flourished.

In 2024, the event achieved an estimated 60 million in reach, thanks to our integrated campaigns and the active participation of a vibrant community.

Through continuous collaboration and innovation, we’ve helped PLAY become more than just an event. It’s now a community-driven celebration of Portuguese music, engaging fans and artists alike, and ensuring the event’s ongoing relevance in the digital age.